Sparks: How to Overcome Inertia and Drive Change

In today’s leadership spark, Loran Nordgren, Professor at Kellogg School of Management,  explores the concept of inertia as a barrier to innovation and change. Inertia refers to the human tendency to favor the familiar over the unfamiliar. Loran discusses how big transformations can face resistance due to the unfamiliarity of the idea. It would take reframing the change, taking incremental steps, and making the unfamiliar feel familiar to overcome this resistance. 

Further into our conversation, Loran emphasizes the importance of understanding the human element and finding ways to bring people along on the change journey by addressing their emotions, minimizing effort, and involving them in the process.

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