Sun, 8 May 2016
Mark Curtis started his career in the marketing and digital field, and is now the co-founder and Chief Client Officer at Fjord. Fjord is the design and innovation part of Accenture Interactive that employs 750 people in 18 cities... mainly designers spread across the world! The company is growing rapidly due to the increasing demand for service design and the delivery of end design digital products. Mark and his team are responsible for inventing services and laying out the design.
Fjord's recent report, The Era of Living Services, describes how data analytics will be combined with the Internet of Things to create services that come to life! It is based on the thought that we are currently experiencing the third era of digital that adds complexity on top of the previous eras - desktop web and smart phones. These services are described as living because they will change in real time, be all around us, and effect our lives in really profound ways. The Era of Living Services will be very impactful at work, at home, and in our education, health, and shopping! This will introduce a whole new level of individualized digital experiences.
The Era of Living Services has arrived due to several trends. For one, the price point is at the right place. Technology is becoming more affordable than ever. Also, the expectations of consumers are raised. Millennials in the workforce have a completely different attitude to this kind of progress. They accept and encourage it. And technology, such as AI and robotics, is advancing at an exponential rate that will fuel the Era of Living Services!
Things you will learn in this episode:
What is living service?
Concepts of liquid experiences
Why living services are starting to happen
How this impacts how we work and live
What this means for privacy, security, and ethics
Challenges this will create
How liquid consumer expectations spill over into workplace
Links From The Episode: